.

Markt POS Blog » Latest Articles

Grocery E-Commerce: Top 4 Industry Trends

Online shopping is no longer just for clothes and gadgets — with busy schedules and a growing desire for convenience, more and more consumers are turning to grocery e-commerce. 

And if you own a grocery store, you need to get on board if you want to stay ahead of the curve and capture a larger share of the market.

But taking your grocery store online might seem overwhelming, which is why we’re breaking down the top four trends dominating grocery e-commerce right now — and how the right point of sale (POS) solution can help make your market a smashing success.

1. Grocery Delivery and Pickup Options

Customers covet convenience — and in today’s market, that means grocery e-commerce is a must for grocers hoping to attract and retain buyers. Online shopping has become increasingly popular over recent years, and the trend isn’t going anywhere any time soon. 

And with a variety of delivery and pickup options — like buy online, pickup in-store (BOPIS) — your customers can get their groceries in the way that works best for them. Plus, with features like pick lists and smart search look-ups, you'll be able to quickly and efficiently fulfill orders.

A POS system with an e-commerce integration allows you to seamlessly merge online and in-store inventory, and helps you manage online orders efficiently to ensure a smooth process for your customers.

2. Personalization and Customization

Customers also crave personalized experiences, and grocery e-commerce is no exception. Offering customizable options, such as meal kits or personalized product recommendations, can help you stand out from the competition.

With an industry-specific point of sale system, you can collect, analyze, and leverage customer data to tailor your grocery e-commerce experience to each individual shopper. Look for a POS that allows you to create a personalized shopping experience for your customers by offering customizable pricing, loyalty points, and targeted promotions — you can even set up tiered membership programs, rewarding your most loyal customers with exclusive discounts and perks.

3. Embracing Sustainability

Sustainability is a hot topic in the grocery e-commerce industry, and for good reason. Customers are increasingly looking for eco-friendly products and practices. By offering sustainable packaging, reducing food waste, and sourcing local products, you can attract environmentally-conscious customers and make a positive impact on the planet. 

A robust POS system helps you track inventory, manage expiration dates, and ensure that you're reducing waste as much as possible.

4. Advanced Analytics and Insights

As a grocery store owner, you need to stay on top of industry trends and make data-driven decisions to succeed — after all, data is king.

Investing in a POS system that offers advanced analytics and insights helps you understand your customers' preferences, optimize your inventory, and identify new opportunities for growth. A solid system has built-in reports to help you analyze sales data, track customer loyalty points, and monitor product performance.

Markt POS guide to grocery POS hardware

Supercharge Your Store With Grocery E-Commerce and Markt POS

Grocery e-commerce is an exciting — and rapidly evolving — industry. And in order to be a successful grocery store owner, you need to stay on top of the latest trends. 

Investing in a powerful grocery POS system allows you to streamline operations, offer personalized experiences, and adapt to the changing needs of your customers — all through an integrated grocery e-commerce platform. 

If you’re ready to get started with the best point of sale system in the business, schedule a demo with one of our Markt POS specialists today — or use our build and price tool to create your custom quote.

Build Your Custom Point of Sale System

Complete our simple system builder to unlock the software and hardware your business needs to succeed.

Build and Price

Find out how much your dream POS system will cost you - you might be surprised.
Build & Price